Education Business Strategy & Growth
Turning strategy into measurable outcomes for education providers in Australia
Business development specialist with extensive experience in the Australian education market, complemented by international exposure across Australia, Europe, Asia, and Canada. Proven ability to support education providers through market entry, recruitment strategy, partnerships, and operational alignment, while navigating regulatory complexity and competitive pressure.
Business Development & Market Expansion – Driving growth across domestic and international education markets.
Agent Network & Recruitment Strategy – Onboarding, engagement, and productivity optimisation for onshore and offshore partners.
Sales & Revenue Growth – Optimising enrolments, admissions, and conversion outcomes.
Strategic Partnerships & Stakeholder Engagement – Building long-term relationships with agents, partners, and institutional stakeholders.
Brand Positioning & Market-Aligned Marketing – Culturally localised campaigns and digital content to promote programs and intakes.
Market Intelligence & Advisory – Insights on competitors, visa trends, and program strategy to enhance compliance and student experience.
Strong International Network of Education Agents & Partners
Established international network of education agents, institutional partners, and industry stakeholders across key markets.
Australian Education Sector & Regulatory Expertise
Extensive experience in Australia’s education compliance, agent management, and regulation.
Advanced Digital & Social Media Marketing Capability
Proficiency in social media marketing, content production, and digital campaign execution.
Domestic Student Recruitment & Market Growth Strategies
Develop and execution domestic student recruitment strategies aligned with local market demand, employer needs, and regulatory requirements.
Turning technology into competitive advantage
AI-Supported Business Optimisation
Modern technologies and AI are applied in day-to-day operations to streamline workflows, enhance productivity, and support data-driven growth, using AI where it delivers real efficiency, clarity, and measurable results
Proven track record and achievements
Professional Experience
An international career in business development and leadership focused on growth, partnerships, and execution.
Business Development Manager | 2023 – 2026
ELC Career College – Sydney, Australia
Director of Commercial Development | 2022 – 2023
Pacific Training Group – Sydney, Australia
Business Development Manager | 2020 – 2022
Prosper Education – Sydney, Australia / London, UK
International Business Development Manager | 2018 – 2020
Evolution Hospitality Institute – Sydney, Australia
Business Development Manager | 2015 – 2018
Students International – Vietnam, Russia, Eastern Europe, Australia
Senior Management & Business Development Roles | 2012 – 2015
Canterbury Education Group – Sydney, Australia
Campus Director – Eurocentres Sydney / Canterbury Language Academy
Business Development Manager – Canterbury Business College (CBC)
Marketing Manager – USQ Sydney Education Centre
Business Development Manager | 2008 – 2012
English Language Company (ELC) – Moscow, Russia
Director – Marketing | 2004 – 2008
USQ Sydney Education Centre (Canterbury Education Group) – Sydney, Australia
Business Development Manager | 2002 – 2004
Alpha Beta Colleges – Sydney, Australia
Business Office Manager | 2000 – 2002
KIA Motors – Toronto, Canada
Student Services Manager / Marketing Manager | 1997 – 2000
Alpha Beta Colleges – Sydney, Australia
Qualifications
A foundation built on education, military training, and advanced technical studies, shaping expertise, leadership, and practical skills that drive results.
Military-Trained Technical Qualification
Bachelor’s Degree – Aircraft Electronic Equipment | 1995
Kaluga Air Force Academy, Russia – Military service, operational and technical training.
Vorotynsk Air Force Base, Russia – Practical operational, commissioned officer experience.
Moscow State Technical University (Bauman), Russia – Advanced technical studies.
Business & Marketing Qualifications
Diploma of Business Management | 1997
Alpha Beta Colleges, Sydney, Australia
Diploma of Marketing | 1999
Wentworth Academy, Sydney, Australia
Certificates in Digital & Social Media Marketing | 2011
Moscow State Technical University (Bauman) Business School, Russia
Focus: Marketing strategy, web promotion, and social media optimisation
Member – Australian Marketing Institute (AMI) | since 1999
Technology & Creative Qualifications
Certificate III in Information Technology | 1998
Alpha Beta Colleges, Sydney, Australia
Certificate in Film Production | 2013
National Institute of Dramatic Art (NIDA), Sydney, Australia
Introduction to Producing | 2013
Australian Film, Television and Radio School (AFTRS)
Beyond the Office
Managing a busy family life alongside personal interests and work projects keeps me energized and focused.
I strive to live a life full of purpose, inspiration, and influence — connecting with people and experiences that matter most.
Family
Ironman Competitions
Flying
Mountain Climbing
Cinematic Concept Development
Experience, Passion, Results
A unique blend of international experience, commercial expertise, and disciplined, results-driven leadership, backed by a strong network and strategic insight. Passion for growth and delivering measurable impact drives every project. Experience, perspective, and commitment combine to create meaningful outcomes for organisations, teams, and stakeholders.